ART AND X-DEALS

Art and X-deals

By JASoriano

Trust an art aficionado to turn art into business.

          Provenance CEO-Senior Partner Andre Urbina recently staged a coup by brokering three major art pieces in exchange for shareholdings at a very prestigious nail salon situated in the heart of the Makati Business District.

It is arguable whether deals of this estimation have been done in the art world before. It is noteworthy in the sense that transactions of this type have just been signaled as official company strategy at Provenance Fine Art Brokers, Inc.

Businessmen can now own priceless collector’s items in lieu of cash thru sales of stocks and bonds, outright exchange of art pieces, project management, even motor vehicles. The art works come with Certificate of Authentication and cataloguing references.

Currently under negotiation are projects with the Committee for the 4^th UST centennial,   Meanwhile, art works for the auction-for-charity project of Xavier University have also been established with the working group of said event.

Another exciting offering from the Provenance group is the cataloguing services of the company.  For these, art pieces can be negotiated as payments for services rendered.

Young as it is, Provenance is true to form of being at the forefront of systematic art brokering, It is bold in its move towards the high end direction of art management.

*August 2007 article, Business Mirror